“SHEER VAPING PLEASURE” is the brand slogan of Targa when the Targa brand was established.
“The Happiness Advantage”
The founder of Targa was inspired by the book “The Happiness Advantage”, whose author is Shawn Achor.
Shawn Achor is a lecturer at Harvard University and conducted the largest study on happiness and human potential. According to the study, Achor reveals the 7 core principles of positive psychology that every person can practice to enhance their performance.
Generally, it is believed that, we will feel happy if, and when, we become successful. In fact, as Achor explains in “The Happiness Advantage”, happiness drives performance and success.
“That makes sense. When we feel happy, we are actually more positive, and productive. And have more ability to deal with stress. Quitting smoking is one of the most difficult things. If we can make vaping something simple and pleasant, it will help more smokers to have a quality alternative.” said Targa’s founder.
What does ‘SHEER VAPING PLEASURE’ really mean?
Then the idea of making ‘SHEER VAPING PLEASURE’ as the brand slogan was conceived.
There’s a lot of research from the USA and UK, showing that rather than smoking, vaping is a better option for smokers. If we would like to help more smokers switch from smoking to vaping, it will be a good solution to make vaping more sheer and joyful. Targa founder made “pleasure” be the core of the brand. Targa is dedicated to supplying sheer vaping pleasure to meet all smokers’ needs.
Do you want to quit smoking? Would you like to have a quality alternative?
Why not try Targa, which has already been distributed to the USA and Russia.